About me

Not your average Joe
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I'm a senior UX/UI designer (and keen cold water surfer) working in the south of the UK

Over a decade of experience working in digital design has given me the opportunity to develop a design process and skillset that delivers consistent user-focused design solutions for a wide range of happy clients and their end-users. I have had the pleasure of working with; Covers, Krispy Kreme, Opun, Ordnance Survey, Veritas and Visit Winchester, to name a few notable clients. Whether you are an entrepreneur with a business idea, a large high street name or an agency looking to collaborate, I am more than happy to have the chat.

Why work with me?

My passions

My passion is in creating simple and innovative design solutions. People inspire me. Strong empathy for their problems and concerns, drives my design thinking.
User-centred design and its tool kit of methodologies are at the heart of my process. With these approaches I collaborate closely with my clients and their end-users, exploring design problems in depth, in order to produce strong solutions that work in practice.
Away from the screen, you can often find me shivering in a wetsuit along the South Coast, making the most of the UK cold water surf season. A strong coffee, boots and gloves are recommended, though!

People inspire me

I believe it is important to listen, empathise, connect and understand one another. Building trusted relationships with people is the key to collaborating and co-creating design solutions that enable positive change; to the benefit of humanity, within the sustainable limits of the planet.
**“Without people, you’re nothing”**
Joe Strummer

My work

My skillset includes a strong focus on concept generation and prototyping, using tools such as Sketch, Figma, and Invision. I have expertise in user-centred design thinking, design systems, UX/UI best practice, and design sprint methodologies. I am an early adopter of new software and technology where it helps my agencies and clients stay ahead of the game.

Take a look

What my clients say
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Simon Browning

Director at Fudami & Strategic
Partnerships for Krispy Kreme UK

“Joe is one of those individuals that always over delivers no matter what the design brief. I firmly believe that this is because he is so passionate about his craft, that he goes the extra mile to fully immerse himself in the task to fully understand the need. He’s definitely customer focused and this plays out whether the customer is the owner of the brief or the end user of the work required. He’s my “go-to” design and user experience person and my only hesitation in recommending him is that he might not have time left for my work! I can say with absolute certainty that if you were to work with Joe you’ll be happy you did.”

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